What we learned building and scaling stores across Turkey, Finland, the UK and Italy. No marketing filler — decisions, numbers and trade-offs you can act on.
WooCommerce is 'free' and Shopify is 'expensive' — until you add up hosting, plugins, developer time and downtime. A line-by-line comparison over three years.
Distance selling thresholds, One Stop Shop registration, correct tax display and what changes when you cross €10,000 in EU sales.
Payment preferences change dramatically by country. The wrong mix quietly costs you double-digit conversion — here is what to offer where.
Magento's maintenance burden pushes many merchants to Shopify. Here is how to move products, customers, orders and — critically — rankings without losing anything.
Pricing, currencies, languages, domains and tax per market — without maintaining five separate stores.
LCP, CLS and INP fixed one metric at a time, with the specific Liquid and JavaScript changes that move each number.