MANIFESTO · TEN PRINCIPLES

How we work is not an accident.

What separates us from other agencies is not our stack or our client list — it is the principles we hold to while working together. These are not marketing slogans; they sit underneath every contract we sign.

01
We do not say we are technical — we show it.
Writing 'technical team' in marketing copy is easy. We would rather show you the case where a Lighthouse score went from 42 to 98. Not a promise, a commit.
02
Fixed price. Fixed scope. Fixed delivery.
No hourly billing, no scope creep, no surprise invoices. A fixed quote within 48 hours of the brief; the quote becomes the contract, the contract becomes the launch.
03
The store is yours. The revenue is yours.
We take no commission on revenue, subscriptions or transactions. A one-time project fee — everything after that is yours. The only thing binding us to your success is doing good work.
04
Speed is not a feature added later.
Core Web Vitals is a day-one architectural decision. Image CDN, edge cache, code splitting, prefetch — never boilerplate, always adapted per project. LCP under 1.5s is our standard.
05
We think mobile-only, not mobile-first.
Most European ecommerce traffic is mobile. We design on the phone first and adapt upward. Not the other way round.
06
We do not care about your business more than you do.
Strategic decisions are yours. We lay out the technical realities, the risks and the alternatives clearly, and we do not push. We are advisors, not partners — and that distinction is the basis of honest advice.
07
We hand over the keys — and leave the door open.
Launch day is not the end of our project. Thirty days of free post-launch support, then a retainer or complete independence — your choice. We never lock a store in.
08
Every brand we work with should be worth referencing.
We know how to say no. When a brief's intent, our team's fit or our capacity does not match, we decline politely. A bad fit wastes both sides' time.
09
One team, one voice.
Designer, engineer, PM, copywriter — all under one roof. No outsourcing chain, and therefore no 'I asked the other side, they will get back to us'. Ownership sits in one place.
10
Work we will not be embarrassed by tomorrow.
We do not write bad code for fast money. We do not leave technical debt that needs rescuing a season later. Sustainability is our reputation.

What we do not believe in

Hourly billing

A model that rewards taking longer. Our incentive should be finishing you quickly.

Template and run

Agencies that sell a theme and vanish. For us every project is the start of a long relationship.

Vendor lock-in

We write no hacks that make you dependent on us. Our code reads clearly to any other team.

Hidden commissions

We take no referral fees from payment providers, apps or carriers. Our recommendations follow your interest, not ours.

Outsourcing chains

Your brief does not travel to another country and then to a freelancer. Same building, same Slack.

"Sign now" pressure

We do not manufacture urgency. Sit on the quote for two months if you like — the price does not change.

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