Shopify agency for London brands
Our registered office is in Covent Garden. The team is remote, which is why we compete on engineering rather than on a Soho postcode and the rate that comes with it.
- Shopify Plus Partner
- 120+ stores live since 2018
- Fixed price, written scope
Prefer email? hello@shopindev.com
I assumed our headless migration would take months. With Hydrogen they did it in six weeks and mobile performance tripled.
What London brands come to us for
Replatforming from Magento or WooCommerce
London brands that outgrew a self-hosted stack and want the maintenance burden gone. The work is the URL map and the data model, not the theme.
Custom themes rather than marketplace ones
Brands whose merchandising does not fit a bought theme — configurable products, complex collections, editorial layouts.
Speed work on a catalogue that grew
Stores where twenty apps accumulated over three years and mobile LCP drifted past three seconds.
Selling into the EU after Brexit
VAT and OSS configuration, market-level pricing, and the payment methods each European market expects.
Agency overflow, white label
London agencies who need Shopify engineering behind their own brand, under NDA.
Shopify Plus decisions
Whether checkout customisation, unlimited B2B catalogues or multi-store actually justifies the plan — and when it does not.
Things that matter in the UK market
VAT and the EU after Brexit
Selling from the UK into the EU changed the VAT picture. Whether you register for OSS, and where, depends on volume and establishment — it belongs in the build, not after it.
Payment mix
Card plus a wallet is table stakes. Whether buy-now-pay-later earns its fee depends on your basket value, and it is worth measuring rather than assuming.
Delivery expectations
Next-day is normal in the UK and shown at product level, not buried in checkout. Getting the promise dynamic is usually a conversion gain.
Accessibility
UK and EU accessibility expectations extend to online stores. Most of the work — contrast, focus states, form labels, keyboard order — improves conversion anyway.
How we work with London brands
A written scope before a price
You get a fixed price against a written scope that lists what is included and what is not — integrations, tracking, legal pages, redirects and support after launch.
Same working day, remotely
The team works in UTC+3, overlapping the whole UK working day, so replies and fixes land the same afternoon. Calls are by video; decisions are written down.
Your accounts, your code
The Shopify account, domain, app accounts and theme repository are in your name from the start, so any other team can pick the work up.
Measured outcomes
Speed work carries a written target — Lighthouse 95+ and LCP under 1.5 s — and SEO work is reported from Search Console, not from rankings screenshots.
Questions London brands ask
Do you have an office in London?
Our registered office is at 71-75 Shelton Street, Covent Garden. The team works remotely, and we will say that plainly rather than imply a London studio. Meetings are on video; we travel for kickoffs when it matters.
Does remote delivery cost us anything?
In our experience the opposite — you are paying for engineering rather than for central London overhead. What you should test is responsiveness and whether the work is written down, not the postcode.
What does a Shopify build cost in the UK?
It depends on design depth, catalogue size and integration count. We publish our partner day rates rather than hiding them behind a call, and we quote fixed scope after a brief.
Can you work with our existing London agency?
Yes. A meaningful share of our work is white label behind other agencies, under NDA, delivered into your repository.
How quickly do you reply?
Usually within 30 minutes on weekdays over WhatsApp. That is the fastest channel and the one we watch.
Are you a Shopify Plus partner?
Yes. We are a certified Shopify Plus partner and deliver Plus projects including B2B, checkout customisation with Functions and multi-store setups — and we tell you plainly when Plus is not worth it yet.
Can you fix a slow Shopify store?
Yes. We measure field data, fix the hero image, app scripts and layout shift, and commit to Lighthouse 95+ and LCP under 1.5 s in writing.