Selling across borders on Shopify
Cross-border selling on Shopify: Markets configuration, EU VAT and OSS, and the payment mix that converts in European markets.
Selling into another country is rarely blocked by the storefront. It is blocked by the three things behind it: tax registration and reporting, the payment methods that market expects, and how prices and domains are configured per market.
These articles cover each of those, written from work with brands selling into the UK, Germany and the Nordics.
Articles on this topic
Selling to the US from the UK after de minimis: duties, DDP and Shopify settings
Since 29 August 2025 every parcel into the US is dutiable, whatever its value. What that changes for UK Shopify stores, and how to price, ship and collect duties without refused parcels.
Shopify Markets for UK brands selling into the EU after Brexit
IOSS, duties at checkout, currency and the country-specific payment methods that decide whether an EU customer completes the order.
Shopify Markets: Running Multiple Countries From One Store
Pricing, currencies, languages, domains and tax per market — without maintaining five separate stores.
Selling in several countries: domains, subfolders or subdomains?
Shopify Markets supports all three URL structures. They are not equivalent for search, and the choice is hard to reverse once traffic accumulates.
Frequently asked questions.
How does Shopify Markets handle multiple countries?
It configures currency, language, pricing and domain behaviour per market from one store, so you do not need a separate store per country in most cases.
What is OSS and do we need it?
The EU One Stop Shop lets you report VAT for all EU sales through a single registration rather than registering in each country. Whether you need it depends on your sales volume into the EU and where you are established.
Which payment methods matter in Europe?
It varies sharply by market — the mix that converts in Germany is not the one that converts in Finland or the UK. Offering the local expected method is usually worth more than optimising the checkout design.
Can a UK store still ship to the US duty-free under $800?
No. The US suspended its de minimis exemption for all countries from 29 August 2025, so every parcel is dutiable. Use DDP with HS codes and country of origin on every product.